Email Branding

Why should you use Email Branding?

Emailing accounts for about 83% of corporate communications in most modern day businesses. So if email is the number one business to business communication platform, why do you do your best to advertise your corporate image through marketing mediums that are mostly impersonal and immeasurable? 

You need to focus as much attention on branding your e-mails as you do through traditional media. Only through vigorous research will you be able to determine whether your traditional advertising has created interest or awareness, but with email branding you can measure and track the effectiveness of your emails at any point in time.

What is ClearFormat Email Branding

ClearFormat is a marketing communications tool that allows you to unify and attach your corporate identity to all outgoing emails. ClearFormat presents your organization with a unique opportunity to leverage the numerous standard outgoing business emails that are delivered daily to  your valued customers and business partners, by providing a compelling new dimension to corporate branding and marketing. Internal email features are added to all your outgoing emails to give your company cutting edge intelligent emails with creative templates and embedded marketing messages.

Professional corporate email branding is so much a marketing tool as it is an operational tool used by forward thinking organizations to increase their brand’s exposure and marketability.

Effectiveness

Use ClearFormat to send your email with corporate branding, images, disclaimers and marketing messages. Email branding offered by ClearFormat gives companies the tool set to effectively manage and control a legally secure marketing and communications platform. All your outgoing emails can be monitored and tracked to give you a statistical breakdown on how successful your email marketing campaigns are doing. Create groups within you company email structure, separate email  campaigns and implement different marketing banners for different users! You are in full control with ClearFormat’s intelligent emailing features. ClearFormat also integrates legally compliant email footers set forth by the industry.

Integration

Fully compatible with Google Apps, Hosted Exchange or any on-premise mail-servers. This professional email branding and marketing solution uses unique latency-free technology. There is no hardware or software to download, install, or maintain. Simple setting changes will re-direct your emails through our branding service with no complications.
Uniform

A company’s brand image is projected through multiple mediums using a consistent message. Email branding will contribute to your company’s consistent marketing message by branding all outgoing emails with a unified image. This means that all employees will be using a standardized template and design.

Analyze

The new V2 Webconsole will put your company in full control of your email branding. Manage, monitor and analyze your email campaigns on a daily, weekly and monthly basis. Request automatic reports sent to your inbox for the company to monitor your click through rates and the success of your campaigns. Who is clicking, where and when? Follow up potential leads and optimize your emails accordingly.

Features and Benefits: 

Brands Outgoing Emails
  • Affix your corporate logo within pre-designed templates
  • Incorporate your brand/identity to all outgoing emails
  • Create a clear and consistent message throughout your organisation
Unifies your Signature Block
  • Standardise and unify external presentation
  • Ensure that all emails include the relevant contact info
  • Direct the recipients to your corporate website and/or other http pages
Embeds Targeted Marketing Messages
  • Keep clients informed of current or future promotions with banners and links
  • Direct recipients to relevant news on your website with live RSS feeds
  • Include CRM campaigns
Appends Compliance Footers
  • Enforce mandatory company information (registration number, legal company name)
  • Provide links to relevant corporate policies (terms & conditions, privacy policies, email usage policies)
Management Console
  • Easily change your marketing messages to reflect current promotions and company news.
  • Assign users to specific user groups within your company
  • Assign different messages/campaigns to different user groups
  • Obtain detailed analysis of email campaigns with statistics and customised reports
Contact us via our web site to find out how email branding can help your business  or call Zumzum on 087 080 33 1 33 and we shall be happy to assist you.